Most builders decide where to market by gut feel. This report replaces the guesswork. For $149, you get the market research behind ADU lead generation: what the local rules allow, how big the opportunity is, and what marketing has to earn to pay for itself.

You'll know whether homeowners in your area can build, how many could, and how much room there is to take on more work. Then you can spend on marketing with your eyes open.

What you get:

The rules in plain English. What local and state ADU laws allow, and where the limits are.

Approval speed. How long permits typically take, so you can plan your pipeline.

Market size. An estimate of how many homeowners could add an ADU.

The opportunity gap. How your market's ADU activity compares with more developed markets, and where the untapped demand is.

The demand picture. Permit trends and housing shortages that show whether builders have room to grow.

The angles that work. The messages that connect with homeowners, such as family housing, aging in place, and news that the rules changed.

The break-even math. How many closed ADUs it takes to cover a year of marketing at your own job size and margin.

If it helps you win just one project, it pays for itself many times over.